Compelling 

Storytelling

Storytelling That Makes You Unforgettable... for the Right Reasons!

I tell the most senior people in my team to listen to Russell at KWC Global has to say. There is no question we would not be where we are in the HE sector without the work they have done on our pitches.
Terry Spraggett, Director, Mace 

Storytelling

First delivered at the MGM Grand, Las Vegas – now a global favourite for the simple reason:

Stories close deals that logic never will.

Here’s the risk: most professionals think they can tell a story. They can’t.

They waffle, they lose the room and they leave money on the table.

This isn’t a “tell a funny anecdote” keynote. It’s part performance, part masterclass, all commercial.

I’ll hand you my KWC storytelling method – built over 25 years, billions in wins, and the odd standing ovation.

You'll learn how to:

  • Structure a story that sells without the whiff of a sales pitch
  • Hook an audience in the first 20 seconds so they can’t look away
  • Land your message in 30 seconds, 3 minutes or even 30 minutes – and make it a belter every time.

Make your stories impossible to ignore – and even harder to forget.

Read our paper: Burn the Deck

You know that storytelling is as old as we are. You know an inspirational speaker when you hear one. And you know it’s never about The Deck.

Download our PDF paper and learn how to become an impactful, persuasive and inspirational speaker. 

Case study: Learning from Las Vegas

In November 2002, in a big room at the MGM Grand, Las Vegas, CEO Russell Wardrop delivered KWC Global: Passionate Oral Communication to 80 delegates from over 20 countries at the JCI World Congress.

With five minutes to go the audience was half a dozen… but then they came out of the main auditorium. When we closed the doors it was standing room only, with delegates sitting on the floor in the aisle.

Read the article: Oratory and Rhetoric

The history of oratory and rhetoric is bound up with politics and religion, but just as today you are more likely to be going shopping or watching television than attending Church or going down to the Colosseum on a Sunday, oratory has changed over the centuries.

The world has evolved since ancient times but while the game has changed the rules still hold. We can still learn a lot from Aristotle (384 – 322BC), Demosthenes (384 – 322 BC) and Cicero (106 – 43 BC).

Explore our key themes

Every keynote, every workshop, every panel I do is to encourage personal and business growth.

Explore our seven themes to see what works for you and your business goals.

Related resources

Theme feedback

Sign up to my newsletter . . . to be launched n January 2026!

* indicates required